Understanding Media: The Extensions of Man

by Marshall McLuhan

Genre: Media Theory

Language: English

Country: Canada

Publisher: McGraw-Hill

Year: 1964

Format: Paperback

Audience: Adult

Price: $22.95

Rating: 4.5/5

Reading Time: 7 hours

Seminal work introducing the concept that the medium is the message and analyzing media effects.

Cultural Notes: Foundational text for media studies.